Privacy Policy

Last Updated: May 7, 2026

SharpShotPicks ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website and use our Services — including our lineup optimization tools, advanced simulations, statistical projections, and all related features.

Please read this Privacy Policy carefully. By using SharpShotPicks, you acknowledge that you have read, understood, and agree to the practices described herein. If you do not agree, please discontinue use of the Service immediately. This Privacy Policy is incorporated into and subject to our Terms of Service.

1. Information We Collect

We collect information in the following ways:

a. Information You Provide Directly

  • Account Registration: When you create an account, we collect your name, email address, username, and password.
  • Payment Information: When you purchase a subscription or other product, payment details (credit/debit card number, billing address, etc.) are collected and processed by our third-party payment processor(s). We do not store full payment card numbers on our servers.
  • Profile Information: Any additional information you choose to add to your user profile.
  • Communications: If you contact us via email, contact form, or other channels, we retain records of that correspondence.
  • Survey & Feedback Data: Responses to optional surveys, polls, or feedback forms.

b. Information Collected Automatically

When you use the Service, we and our third-party service providers automatically collect certain technical and usage information, including:

  • Log Data: IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and other diagnostic data.
  • Device Information: Hardware model, device identifiers, screen resolution, and language settings.
  • Usage Data: Features used, tools accessed, optimizer settings selected, sports and slates viewed, lineup configurations, and interaction patterns within the Service.
  • Cookies & Tracking Technologies: We use cookies, web beacons, pixel tags, and similar technologies to enhance your experience, analyze usage, and deliver relevant content. See Section 6 for more details.
  • Session Data: Login timestamps, session duration, and activity logs.

c. Information from Third Parties

We may receive information about you from third parties, including:

  • Payment Processors: Confirmation of transaction status and basic billing information.
  • Analytics Providers: Aggregated and anonymized usage statistics from services such as Google Analytics.
  • Social Login Providers: If you choose to register or log in using a third-party account (e.g., Google), we receive the information you authorize that provider to share (typically name and email address).

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Account Management: To create and manage your account, authenticate your identity, and provide access to the Service.
  • Service Delivery: To operate, maintain, and improve the Service, including running optimizers, simulations, and delivering projections and analytics.
  • Payments & Billing: To process transactions, manage subscriptions, and send billing confirmations and receipts.
  • Customer Support: To respond to inquiries, troubleshoot issues, and provide technical assistance.
  • Communications: To send you Service-related notices (e.g., account updates, security alerts, policy changes) and, with your consent, marketing emails and product updates. You may opt out of marketing emails at any time.
  • Personalization: To tailor the Service experience based on your preferences and usage patterns.
  • Analytics & Improvement: To analyze how users interact with the Service, identify bugs, and develop new features and improvements.
  • Security & Fraud Prevention: To detect, prevent, and respond to fraud, abuse, security incidents, and other potentially harmful or illegal activity.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, and enforceable governmental requests.
  • Enforcement: To enforce our Terms of Service, this Privacy Policy, and any other agreements.

3. Legal Basis for Processing (Where Applicable)

If you are located in a jurisdiction that requires a legal basis for processing personal data (such as the European Economic Area or the United Kingdom), we process your information on the following grounds:

  • Contract Performance: Processing necessary to provide the Service and fulfill our obligations to you.
  • Legitimate Interests: Processing for our legitimate business interests (e.g., improving the Service, fraud prevention, security) where those interests are not overridden by your rights.
  • Legal Obligation: Processing required to comply with applicable laws.
  • Consent: Processing based on your explicit consent, such as for marketing communications. You may withdraw consent at any time.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:

  • Service Providers: We share information with trusted third-party vendors and service providers who assist us in operating the Service, including hosting providers, payment processors, email delivery services, analytics platforms, and customer support tools. These providers are contractually obligated to use your information only to perform services on our behalf and to maintain appropriate security standards.
  • Business Transfers: If SharpShotPicks is involved in a merger, acquisition, asset sale, or other business transfer, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website before your information becomes subject to a different privacy policy.
  • Legal Requirements: We may disclose your information if required to do so by law, regulation, legal process, or governmental request (e.g., a court order or subpoena).
  • Protection of Rights: We may disclose information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our Terms, fraud, security threats, or to protect the rights, property, or safety of SharpShotPicks, our users, or the public.
  • With Your Consent: We may share your information with third parties in other circumstances when you have given us your explicit consent to do so.
  • Aggregated or De-Identified Data: We may share aggregated, anonymized, or de-identified information — which cannot reasonably be used to identify you — for analytics, research, or other business purposes, without restriction.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Account Data: Retained for the duration of your account and for a reasonable period afterward to comply with legal obligations, resolve disputes, and enforce our agreements.
  • Payment Records: Retained as required by tax, accounting, and financial regulations, typically 7 years.
  • Usage & Log Data: Generally retained for 12–24 months for analytics and security purposes, then deleted or anonymized.
  • Communications: Retained for as long as necessary to address the matter and any follow-up obligations.

When your information is no longer needed, we will securely delete or anonymize it in accordance with our data retention procedures.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate and improve the Service. Cookies are small text files stored on your device that help us recognize you and remember your preferences.

Types of Cookies We Use

  • Strictly Necessary Cookies: Essential for the Service to function (e.g., authentication, session management). These cannot be disabled.
  • Functional Cookies: Remember your preferences and settings (e.g., sport preferences, optimizer defaults).
  • Analytics Cookies: Collect anonymized information about how you use the Service (e.g., pages visited, time spent, features used) to help us improve it. We use services such as Google Analytics.
  • Marketing Cookies: May be used to deliver relevant advertisements and track their effectiveness, where applicable.

Your Cookie Choices

Most web browsers allow you to control cookies through their settings. You can typically instruct your browser to refuse all cookies or to indicate when a cookie is being set. However, disabling certain cookies may affect the functionality of the Service. To opt out of Google Analytics tracking, you can use the Google Analytics Opt-Out Browser Add-On.

7. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

  • HTTPS/TLS encryption for data transmitted between your browser and our servers;
  • Hashed and salted password storage (we never store plaintext passwords);
  • Access controls limiting employee access to personal data on a need-to-know basis;
  • Regular security assessments and monitoring.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security. If you suspect your account has been compromised, please contact us immediately and change your password.

In the event of a data breach that affects your rights and freedoms, we will notify affected users and relevant authorities as required by applicable law.

8. Your Privacy Rights & Choices

Depending on your location, you may have certain rights regarding your personal information. We will honor these rights to the extent required by applicable law:

  • Access: You may request a copy of the personal information we hold about you.
  • Correction: You may request that we correct inaccurate or incomplete personal information.
  • Deletion: You may request that we delete your personal information, subject to certain exceptions (e.g., legal obligations).
  • Restriction: You may request that we restrict the processing of your personal information in certain circumstances.
  • Portability: You may request a machine-readable copy of the personal information you provided to us.
  • Objection: You may object to our processing of your personal information based on legitimate interests.
  • Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
  • Marketing Opt-Out: You may unsubscribe from marketing emails at any time by clicking "unsubscribe" in the email or contacting us directly.

To exercise any of these rights, please contact us using the information in Section 14. We will respond to your request within the timeframe required by applicable law (typically 30 days). We may need to verify your identity before processing your request.

9. U.S. State Privacy Rights

Depending on your state of residence, you may have additional privacy rights under state law:

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, disclose, and sell about you;
  • Request deletion of your personal information;
  • Opt out of the sale or sharing of your personal information (we do not sell your personal information);
  • Correct inaccurate personal information;
  • Limit the use and disclosure of sensitive personal information; and
  • Non-discrimination for exercising your privacy rights.

To submit a CCPA request, please contact us using the information in Section 14. We do not discriminate against users who exercise their CCPA rights.

Other U.S. States

Residents of Virginia, Colorado, Connecticut, Texas, and other states with comprehensive privacy laws may have similar rights. Please contact us to exercise any applicable rights under your state's law.

10. Children's Privacy

The Service is not directed to children under the age of 18, and we do not knowingly collect personal information from anyone under 18. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately. If we discover that we have collected personal information from a child under 18, we will promptly delete it from our systems.

11. Third-Party Links & Services

The Service may contain links to third-party websites, services, and platforms — including DraftKings, FanDuel, and external data providers. These third parties have their own privacy policies, which we encourage you to review. SharpShotPicks is not responsible for the privacy practices, content, or security of any third-party websites or services. Clicking on a third-party link is at your own risk.

12. International Data Transfers

SharpShotPicks is based in the United States. If you access the Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. Data protection laws in the United States may differ from those in your country. By using the Service, you consent to the transfer of your information to the United States.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on the Service. We encourage you to review this Privacy Policy periodically. Your continued use of the Service after any changes constitutes your acceptance of the revised Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through the contact form on our website. We take privacy inquiries seriously and will respond promptly.

By using SharpShotPicks, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.